Our Story

Hey there! We’re so glad you found us. We’re White Deer Stationery, a creative outlet that became a home for our favorite paper goods that started in 2016—and here’s how it all began.

Our founder, Jessica, is from Red Deer, Alberta—and the name is more than just a reference to where she grew up. It’s a nod to her roots, and a reminder of the people and place that shaped her. Those early influences still guide our work today: staying connected, creating with purpose, and building something that feels personal and lasting.

It all began with planner stickers! As our little sticker community grew, so did our love for making everyday items feel extra special. We slowly added greeting cards, notepads, gift tags—you name it, we create it with intention, care, and a sprinkle of joy.

Most of what you see here is made by hand, right here in Alberta. From sketch to shelf, we pour care into every detail—because we believe you can feel the difference when something’s made slowly and thoughtfully.

This isn't just our story—it’s yours, too. Every time you leave a message, share a photo, or just include us in your daily planner, you’re part of the White Deer family. We love hearing how our products show up in your life. Share your moments, ideas, or even requests—we’re all ears!

Welcome to the herd.